The City considered several alternatives, including a parcel tax, business license tax increase, and higher transient occupancy tax, but none would generate enough revenue to close the gap. A parcel tax would burden only property owners, a business license tax would yield limited funds and strain small businesses, and South Gate lacks enough hotels for a TOT increase to make a real impact.
After careful review, the City found that a Utility Users Tax is the most practical and equitable option, providing stable, locally controlled funding from a broad base of users.